This is the framework we offer for companies looking for a way to enter not just China, but also any foreign market. In the book, we apply the framework to each of our eight cases and show how it can be used prospectively. To succeed in any foreign market, organizations must meet three necessary conditions and competently make five managerial decisions. The three necessary conditions are: demand, market access and competitive advantages. The five managerial decisions include commitment, governance, leadership, strategy and product.  

In the book, we use vivid examples to answer questions like:

Is it possible to succeed in a foreign market where there’s little demand for your product?

Will your competitive advantage work in other markets? If not, what to do?

How much autonomy should you give your global teams?

What are the characteristics of a successful local leader?

Should you localize your product for a foreign market?

We hope this framework can help companies understand the realities of venturing in a foreign market, assess their chances of success, and guide their planning and decision-making.